After I finished Deanna I was feeling pretty jazzed. I posted images on flickr, I blogged, and then I went to the O magazine web site and looked for the place to contact the editors. I sent them a short note about my business, particularly about the Deanna apron and the custom apron concept I enjoy so much. I immediately recieved an automated "we received your email, thank you for your interest etc" message. The following week I received a non-automated email from the editors! They love my work, and encouraged me to send a sample to the style editor in New York! I had been having a particularly difficult week, finding my way back daytime employment continues to be a painful process. The timing of the email from the O editors couldn't have been better.
Now to choose a sample... which apron to send? I considered Kitty-kitty, and Cockadoodle, but finally decided to send Who's Counting. It has my signature faced pocket with ric-rac. Next was to think of something to embroider on it. I initially thought about the O logotype, but ultimately decided that was too obvious - they must get a lot of items with the O logo applied to them, even hand-embroidered I think it would miss the mark. It also wouldn't tell them anything about me, or Practically Necessary. Humor plays a big part in my work, so the piece of cake with the caption "Who's Counting?" felt perfect.
Next came crafting the press release/introduction letter. I wrote out the basic letter - covering the important points, then with the help of my brilliant editor/husband Marc we culled away all of the unnecessary words - such hard work! Marc even helps me pick out the images to include. He has very strong opinions about my work - it really helps in the editing process.
I mailed the package today and I feel great about it. The apron is my best work - and the letter of introduction says exactly what I want it to say. I can't ask much more than that of myself. Tomorrow it's back into the employment trenches - I still need a day job, and I hope to find one that can balance out my life. I'm starting to dream a little big about it and to picture it more clearly. I'm feeling more hopeful that I will find my place again in the employment universe!
On my way to the post office with a package for O!
Wednesday, June 18, 2008
To O With It!
Posted by Kerry at 6:33 PM
Subscribe to:
Post Comments (Atom)
7 comments:
Excellent work, Kerry. Good luck with the "O" thing. I am glad that 1. You were inspired to do it, 2. You got good feedback, and 3. You enjoyed the process.
I hope your job search goes well, too.
Thank you Blaize - I appreciate that.
Good luck! I just found your blog and wanted to offer some words of encouragement. Your work is amazing and I am so impressed you went out and contacted O magazine. I hope it hits big for you.
Thank you so much. I hope something hits soon - Patience is not my strong suit!
FANTASTIC! :) that is so exciting!
We'll be saying..."I knew her when..."
How exciting! So happy for you.
Smiles,
Lea
How wonderful!
Post a Comment